Cable networks considering the project include Time Warner's HBO, Viacom's MTV, Discovery Communications Inc., owners of Discovery channel, TLC, Animal Planet and others; Cablevision's Rainbow Media Holdings, the owner of AMC, IFC and Sundance; Turner Broadcasting, owner of CNN, TBS and TNT; as well as Scripps Networks, owner of Food Network and HGTV.
Potentially at stake is the business model of cable TV operators. They pay networks a per-subscriber fee each month for the right to carry channels. But the cable companies have groused that they are paying for content that programmers are giving away for free on the Web.
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