Fresh off a deal to become the official video gaming channel for MSN Latino, Busca Corp. is taking its public relations to a new firm. Following an agency review, the Hispanic digital entertainment network determined DiálogoPR could best capture the brand’s revitalized direction. Billings were not disclosed.
Through a family of Internet properties, which includes LevelUp, Deporte1, MetaTube, Buscatodo and Tarreo, Busca Corp. provides Internet users with access to a variety of content and resources that promote social interaction, information distribution, and overall consumer gratification.
“Busca Corp. has tremendous growth potential,” said Lucía Matthews, Director at DiálogoPR. “The timing is right to help take this dynamic brand to the next level by helping to expand their user base.”
The PR campaign includes Hispanic consumer and industry education on the benefits of Busca Corp.’s websites and its platform development service.