Executive Vice President of Marketing at Broadband National, Mark Weibel, says that they have been planning to target Hispanics for a long time to promote their provider-comparison website.

The site allows users to compare rates and services of major broadband service providers such as Comcast Cable, AT&T and Time Warner Digital Cable.

In addition, the company has added bilingual staff to its call centers to better serve Spanish-speaking clientele. Weibel says that Chicago will be the first market to witness the new launch.

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