Executive Vice President of Marketing at Broadband National, Mark Weibel, says that they have been planning to target Hispanics for a long time to promote their provider-comparison website.
The site allows users to compare rates and services of major broadband service providers such as Comcast Cable, AT&T and Time Warner Digital Cable.
In addition, the company has added bilingual staff to its call centers to better serve Spanish-speaking clientele. Weibel says that Chicago will be the first market to witness the new launch.
