Tracy Decker leaves her position as VP Director of Media Services SiboneyUSA in New York. Maria Fernanda Ordoñez will replace Decker as the new VP and Director of Media & Planning Services.
Decker, a US Hispanic market veteran who worked at GlobalHue, Universal McCann and The Bravo Group, is moving to Media Vest.
SiboneyUSA remains as Colgate's Hispanic Agency of Record. The agency is in charge of media buying, media planning, creative and PR duties.
Ms. Ordoñez has 20 years of experience reaching Hispanic consumers both in Latin America and the US Hispanic Market. She has worked in both media and strategic planning functions for Starcom Media Vest and Leo Burnett among other agencies. Colombian-born Ordoñez will be joining Siboney in September.
Ordoñez will lead media buying and planning duties supported by the team integrated by Liz Plastina, Karina Vazquez, Michael B. DeVera and Margie Segura.