Nelson Garcia, Media Director, Global Hue is no longer employed at Global Hue, as such he is neither able to represent Verizon or Global Hue, Garcia tells Portada. He did not say who is replacing him.

Garcia was the main decision maker behind the Verizon account. Verizon is the third largest marketers in advertising expenditures targeting Hispanics, according to TNS, after Procter & Gamble and DirectTV.

Two weeks ago, Global Hue announced a leadership realignment (read press release here). According to the announcement Don Coleman, founder and CEO, will assume the role of General Manager at both the New York and Southfield, Michigan, offices. "Our top goal is always to organize the company in a way that will allow us to provide exceptional services to our clients," said Coleman. "As a result of one of our periodic assessments on how we can constantly improve on exceeding client expectations, the Innovation team at GlobalHue recommended a change to the agency's organizational structure. I believe with these changes GlobalHue will be even better positioned to anticipate and respond to client needs."

Related Article:

Alvaro Cabrera and Rocio Fernandez to strengthen strategic planning and creative at Global Hue


Portada Staff

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