Internet Media Services, Inc. (IMS), Latin America's independent digital marketing agency, has hired Mariano Roman, ex regional CEO of Latin America for MediaCom, as its Chief Commercial Officer. In this newly created position, Roman will be responsible for establishing new agency relationships within Latin America as well as overseeing platform innovation and development.
Roman said that IMS attracted him for the new professional challenges offered in expanding the company's footprint into new markets.
"I am excited to join the IMS team. I've seen this first-hand and look forward to helping them build the business even further.", said Roman.
"We are delighted to have him and are confident that he will be instrumental in the continued momentum of IMS throughout Latin America." said Gaston Taratuta, CEO of IMS.
Mariano has spent more than 17 years in the Latin America media and advertising industry since beginning his career at MediaCom Argentina. After positions at Agulla&Baccetti (Lowe) and McCann Erickson where he helped launch Universal McCann Argentina, he rejoined MediaCom in 2003 as CEO of the Mexico office. Since 2006, Roman has served as MediaCom CEO for Latin America where he oversaw business development, innovation, strategy, and talent for the region.