MyLatinoVoice, the Latino-focused, English-language web site started in 2008 by former Edelman executive Rosa Alonso has shut down. Visitors to MyLatinoVoice.com are now greeted with the following message:

“My Latino Voice thanks you, our friends, partners and audience, for sharing your voices with us for almost 4 years.  The site is on hiatus as we take on new important projects in the Latino community, where we will continue to create success and celebrate our accomplishments.  Heartfelt thanks, happy holidays and a very healthy, happy and prosperous 2012!”

Rosa Alonso confirmed to Portada that the site she founded in 2008 is “in hiatus,” and says that while it might be back up “some time in the future,” she is ready to move on to a new venture, an online –and offline- initiative focusing on Latinos and education. Alonso declined to offer more specifics about her new venture, except to say it is expected to launch in Q1.

Founded in 2008, first under the unusual name of “Mi Apogeo,” the site catered to a rapidly-growing demographic: U.S.-born Latinos, those who define themselves as American Latinos and who feel more comfortable reading their news and surfing the web in English. It is estimated that 80% of the 34 million online Hispanics prefer English –or are bilingual.

MyLatinoVoice was among the first online ventures to cater to this demographic. More recently, bigger, established media outlets, including Fox News, The Huffington Post and NBC have launched English-language sites targeted to U.S. Hispanics. Even Univision, the Spanish-language media giant, has launched its own English-language news Tumblr site at http://univisionnews.tumblr.com/

The latest entrant is NBC, which in December launched its own Tumblr feed (http://nbclatino.tumblr.com), focusing on English-language information that is relevant to U.S. Hispanics and promises “a unique Latino angle on current news.” According to an NBC spokesperson, the Tmblr feed will be transitioning to NBCLatino.com in the near future.

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