US Hispanic Media Inc. (USHM), the subsidiary of Argentina’s La Nación, which in March bought a 90% stake in ImpreMedia, has made the first major changes in the organization/personnel of the Hispanic print and digital media company.

Ginger Neal,  SVP Digital, and Steve  Bentz, Chief Revenue Officer, have been victims of the reshuffle.  While Monica Lozano continues to be the company’s CEO,  Francisco Seghezzo ImpreMedia’s COO will be in charge of all operations of the company. 

In a message by Seghezzo to ImpreMedia employees Portada has had access to, Seghezzo notes that “the new Board of Directors has charged Monica and me with running the company in its new phase.” Seghezzo adds that Monica Lozano “will be responsible for developing high-level business opportunities for the company and building our brand and influence externally. Rossana Rosado will work directly with her to implement an impactful external agenda that builds solid and lucrative relationships with leading business, civic, political and community partners.”
 
As published by Portada a few weeks ago,  Ivan Adaime is the new VP Digital at ImpreMedia. Adaime works out of ImpreMedia headquarters in New York City and reports to Seghezzo.

“I am convinced that this new structure will permit us to be more agile and flexible, with stronger capacity for implementation that, in turn, will allow us to better meet the challenges of the business and the industry within which we operate”, Seghezzo said.

East and West Units
In order to better focus the company and enhance its execution, ImpreMedia is implementing a new  organizational structure encompassing three Business Units and three Service Units: 

Business Units:

Business Unit West: this group will be comprised of the print editions of La Opinión, La Opinión Contigo, El Mensajero and Rumbo.

Business Unit East : this group will be comprised of the print editions of El Diario, La Raza, La Prensa and Vista.

Digital: This group will be responsible for all impreMedia digital businesses.

Marshall Genger , CFO,  Pervez Sikora, CTO,  and Bill Graham , VP HR&O, will continue to lead their respective service units to provide support across the company.

Hilda Garcia will run content development within the Digital Business Unit led by Ivan Adaime.

Mary Zerafa will lead an advertising support operation for the Business Unit West overseeing oversee market intelligence and research, sales planning, and B2B marketing. Tiffany O’Hare will continue to lead the national sales team for the West and East Business Units.

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