The new selection of “breaking ads” tracked through MexicoWebMonitor™ by Media Economics Group was active between May 14 and 20, 2012.
This week in Breaking Ads Mexico we present the digital campaigns from Cif, Sony Pictures, Boomerang y Dreamworks.
Cif
Advertiser (Parent Company): Unilever PLC/Unilever NV
Campaign: “Cif Cleaner”
First date captured: 5/25/2012
Language: Spanish
Description: Launch of “Cif” household cleaning product in Mexico. Campaign ads lead to Cif Mexico Facebook page.
Site (s): CNNMexico.com.
Advertiser (Parent Company): Sony Corporation
Campaign: “MIB3 – Hombres de Negro 3”
First date captured: 25/05/2012
Language: Spanish
Description: Men in Black 3 movie launch in Mexico by Sony Pictures (HombresdeNegro3.com.mx)
Site (s): ElUniversal.com.mx, Terra.com.mx
Advertiser (Parent Company): Time Warner, Inc.
Campaign: “BoomBox Fest”
First date captured: 5/19/2012
Language: Spanish
Description: Lanzamiento de la película de DreamWorks, Madagascar 3.
Site (s): ESPNDeportes.com (from Mexico), Publimetro.com.mx
Advertiser (Parent Company): Dreamworks LLC
Campaign: “Madagascar 3 – Los Fugitivos”
First date captured: 5/21/2012
Language: Spanish
Description: Madagascar 3 movie launch in Mexico by DreamWorks (MadagascarLaPelicula.com.mx).
Site (s): Yahoo! Mexico
Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group
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