This week in Breaking Ads Mexico we present the digital campaigns from Ciel, American Airlines, El Jimador and Canada Government.

The new selection of “breaking ads” through tracked MexicoWebMonitor™ by Media Economics Group was active between March 12 and 18, 2012.

Selected “Breaking” Ads: March 12 to March 18, 2012 


Advertiser (Parent Company): Coca-Cola Company

Campaign: “Crea Tu Proyecto En Transformadora Ciel”

First date captured: 03/17/2012

Language(s): Spanish

Description: Agua Ciel sponsored campaign for Ideame ( crowd-funding online platform. “Transformadora Ciel” promotion will co-fund projects that reach 50% of their funding goal and promote renewable/green goals and initiatives.

Site(s): (from Mexico),,, (from Mexico),,,, Starmedia Mexico,, (from Mexico).


El Jimador

Advertiser (Parent Company): Brown-Forman Tequila Mexico, S. de R.L. de C.V.

Campaign: “El Jimador – Tequila Mexico”

First date captured: 03/14/2012

Language(s): Spanish

Description:  Ads feature tequila recipes such as “Agave de Naranja” amd link to El Jumador Tequila Mexico Facebook page ( where additional recipes are available.  [Note there is a separate English-language Facebook page for El Jimador:]


American Airlines

Advertiser (Parent Company): American Airlines, Inc.

Campaign: “!Q’Viva! The Chosen”

First date captured: 03/13/2012

Language(s): Spanish

Description:  American Airlines sponsored promotion linked to “!Q’Viva! The Chosen” Jennifer Lopez/Marc Anthony talent/reality show on Univision.  Winners of the promotion win a trip for two to the U.S. for a taping of the show plus a “meet and greet’ (encuentro) whith show participants.

Site(s):, Yahoo! Mexico


Government of Canada

Advertiser (Parent Company): Government of Canada

Campaign: “Sabores de Canada”

First date captured: 03/13/2012

Language(s): Spanish

Description:  Sabores de Canada” site featuring Canadian food products and recipes sponsored by Government of Canada and Canadian Embassy in Mexico

Site(s):,,, TV Azteca (Mexico),




Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group

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