This week in Breaking Ads Mexico we present the digital campaigns from BBVA, Epson, Compu Apoyo and Experiencias Xcaret.

The new selection of “breaking ads” through tracked MexicoWebMonitor™ by Media Economics Group was active between March 5 and 11, 2012.

Selected “Breaking” Ads: March 5 to March 11, 2012 

 BBVA Bancomer

Advertiser (Parent Company): Banco Bilbao Vizcaya Argentaria, S.A. (BBVA)

Campaign: “Cuenta de Cheques PyME – Gana Un Smartphone Con 4 Meses De Servicio Movistar”

First date captured: 03/09/2012

Language(s): Spanish

Description: Bancomer promotion: win a smartphone with 4 months free service (MoviStar) by increasing average balance in PyME business account during the month of March by $125,000 MX.





Advertiser (Parent Company): Epson America, Inc.

Campaign: “Workforce K101 printer”

First date captured: 03/06/2012

Language(s): Spanish

Description:  Campain in Mexico for Epson’s “Workforce K101” printer.



Compu Apoyo

Advertiser (Parent Company): Gobierno de Mexico

Campaign: “Compu Apoyo”

First date captured: 03/10/2012

Language(s): Spanish

Description:  “Compu Apoyo” is a program of the government of Mexico (through the Secretaría de Comunicaciones y Transportes) to promote computer ownership and internet access.  Subsidies of up to $1,000 MX towards purchase of a computer or tablet (plus financing of balance through FONACAT), or a subsidy of uo to $300 MX for purchase of intenet access.

Site(s): (Mexico), (Mexico)

Advertiser (Parent Company): Experiencias Xcaret S.A. de C.V.

First date captured: 03/11/2012

Language(s): Spanish

Description:  Xcaret Group campaign for Xcaret ecological park and Xel-Ha aquatic park in Yucatan, Mexico.

Site(s): (Mexico),


Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group

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Portada Staff

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