This week in Breaking Ads Mexico we present the digital campaigns from BBVA, Epson, Compu Apoyo and Experiencias Xcaret.
The new selection of “breaking ads” through tracked MexicoWebMonitor™ by Media Economics Group was active between March 5 and 11, 2012.
Selected “Breaking” Ads: March 5 to March 11, 2012
Advertiser (Parent Company): Banco Bilbao Vizcaya Argentaria, S.A. (BBVA)
Campaign: “Cuenta de Cheques PyME – Gana Un Smartphone Con 4 Meses De Servicio Movistar”
First date captured: 03/09/2012
Description: Bancomer promotion: win a smartphone with 4 months free service (MoviStar) by increasing average balance in PyME business account during the month of March by $125,000 MX.
Site(s): AltoNivel.com.mx, CNNExpansion.com, SoyEntrepreneur.com
Advertiser (Parent Company): Epson America, Inc.
Campaign: “Workforce K101 printer”
First date captured: 03/06/2012
Description: Campain in Mexico for Epson’s “Workforce K101” printer.
Site(s): CNNExpansion.com, ElUniversal.com.mx, Mx.Hola.com
Advertiser (Parent Company): Gobierno de Mexico
Campaign: “Compu Apoyo”
First date captured: 03/10/2012
Description: “Compu Apoyo” is a program of the government of Mexico (through the Secretaría de Comunicaciones y Transportes) to promote computer ownership and internet access. Subsidies of up to $1,000 MX towards purchase of a computer or tablet (plus financing of balance through FONACAT), or a subsidy of uo to $300 MX for purchase of intenet access.
Site(s): EsMas.com (Mexico), TelevisaDeportes.com (Mexico)
Advertiser (Parent Company): Experiencias Xcaret S.A. de C.V.
First date captured: 03/11/2012
Description: Xcaret Group campaign for Xcaret ecological park and Xel-Ha aquatic park in Yucatan, Mexico.
Site(s): MedioTiempo.com (Mexico), Prodigy.MSN.com
Source:Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group
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