The new selection of “breaking ads” tracked through MexicoWebMonitor™ by Media Economics Group was active between July 16 and 22.
This week in Breaking Ads Mexico we present the digital campaigns from AdeS, TelCel, Priceless.com and Michelin.
AdeS
Advertiser (Parent Company): Unilever PLC/Unilever NV
Campaign: “AdeScubrir el Tesoro con AdeS” Concurso
First date captured: 07/17/2012
Language: Spanish
Description: AdeS and Ice Age 4 (“La Era de Hielo 4”) movie co-promotion. Instant win game by registering codes found on AdeS products at: AdesPromo.com.mx. Instant win prizes include skates, cameras, MP3 players, etc. Grand prize is MX$500,000.
Site (s): Chilango.com, EnFemenino.com
TelCel
Advertiser (Parent Company): America Móvil
Campaign: “Ideas TelCel – Gana una Casa” Concurso
First date captured: 07/16/2012
Language: Spanish
Description: Telcel contest. Regsitration via text messaging “Envia CASA al 4448” and accumulate points. Winner receives a house valued at up to MX$500,000.
Site (s): ESPNDeportes.com (México)
Priceless.com.mx
Advertiser (Parent Company): MasterCard International, Inc.
Campaign: “Descuentos y Beneficios”
First date captured:07/17/2012
Language: Spanish
Description: MasterCard Mexico campaign highlighting coupons, discounts, and benefits of using MasterCard (Priceless.com.mx/cupones)
Site (s): MSN.FoxSports.com (from Mexico), Starmedia Mexico, etc.
Michelin Mexico
Advertiser (parent company): Michelin Group
Campaign: “Nueva Michelin Defender”
First date captured:07/20/2012
Language: Spanish
Description: New Michelin “Defender” tire.
Site (s): MSN.FoxSports.com (from Mexico), Terra.com.mx
Source: Media Economics Group, MexicoWebMonitor™
© 2012 Media Economics Group
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