This week in Breaking Ads Mexico we present the digital campaigns from Banamex, HP, Gerber and Colgate.

The new selection of “breaking ads” through tracked MexicoWebMonitor™ by Media Economics Group was active between April 23 and 29, 2012.

 Banamex

Advertiser (Parent Company): Banco Nacional de Mexico, S.A. (Banamex)

Campaign: “Cuenta Maestra Banamex Visa Platinum”

First date captured:  04/25/2012

 

Language: Spanish

Description: New credit card service level (“Cuenta Mestra”) for clients of Banamex Private Banking (“Banca Patrimonial”).

Site (s):  AltoNivel.com.mx, CNNExpansion.com, Quien.com.

 

 

 

 

 

   HP

Advertiser (Parent Company): Hewlett-Packard Company

Campaign: “Renueva y ahorra”

First date captured:  04/27/2012

 

Language: Spanish

Description: HP Mexico promotion: Trade in your existing printer for any HP Laserjet and receive a rebate worth up to MX $10,000.

Site (s): ElUniversal.com.mx

 

 

 

Gerber

Advertiser (Parent Company): Nestle S.A.

Campaign:  “Tengo un bebé Gerber”

First date captured:  04/26/2012

Language: Spanish

Description:   Gerber Mexico contest to choose baby to appear in a Gerber commercial.  Buy Gerber products and register sales receipt/upload baby photo to: MiBebeSano.com.mx

Site (s): EnFemenino.com, RincondelVago.com (Mexico), Starmedia Mexico

 

 

 

 

Colgate

Advertiser (Parent Company): Colgate-Palmolive Company

Campaign: “Luminous White – Quitate los Accesorios y Viaja a Europa”

First date captured: 04/262012

Language: Spanish

Description: Mexico only promotion for Colgate “Luminous White”.  Particpants must register at: colgateluminous.com.mx and regustering points earned by attending and participating in various “Luminous White” activities held around Mexico City.  Contest runs April 28 to July 31, 2012.

Site (s): CosmoenEspanol.com (Mexico), Mx.Hola.com, Terra.com.mx

 

 

 

 

Source:Media Economics Group, ColombiaWebMonitor™
© 2012 Media Economics Group
For more information call 1 (704) 841-2030

 

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