This week in Breaking Ads Mexico we present the digital campaigns from Banamex, HP, Gerber and Colgate.
The new selection of “breaking ads” through tracked MexicoWebMonitor™ by Media Economics Group was active between April 23 and 29, 2012.
Advertiser (Parent Company): Banco Nacional de Mexico, S.A. (Banamex)
Campaign: “Cuenta Maestra Banamex Visa Platinum”
First date captured: 04/25/2012
Description: New credit card service level (“Cuenta Mestra”) for clients of Banamex Private Banking (“Banca Patrimonial”).
Site (s): AltoNivel.com.mx, CNNExpansion.com, Quien.com.
Advertiser (Parent Company): Hewlett-Packard Company
Campaign: “Renueva y ahorra”
First date captured: 04/27/2012
Description: HP Mexico promotion: Trade in your existing printer for any HP Laserjet and receive a rebate worth up to MX $10,000.
Site (s): ElUniversal.com.mx
Advertiser (Parent Company): Nestle S.A.
Campaign: “Tengo un bebé Gerber”
First date captured: 04/26/2012
Description: Gerber Mexico contest to choose baby to appear in a Gerber commercial. Buy Gerber products and register sales receipt/upload baby photo to: MiBebeSano.com.mx
Site (s): EnFemenino.com, RincondelVago.com (Mexico), Starmedia Mexico
Advertiser (Parent Company): Colgate-Palmolive Company
Campaign: “Luminous White – Quitate los Accesorios y Viaja a Europa”
First date captured: 04/262012
Description: Mexico only promotion for Colgate “Luminous White”. Particpants must register at: colgateluminous.com.mx and regustering points earned by attending and participating in various “Luminous White” activities held around Mexico City. Contest runs April 28 to July 31, 2012.
Site (s): CosmoenEspanol.com (Mexico), Mx.Hola.com, Terra.com.mx
Source:Media Economics Group, ColombiaWebMonitor™
© 2012 Media Economics Group
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