After seven years of publishing Fútbol Mundial, (World Soccer), The Mundial Group, a multimedia sports publishing company based in New York, is adding a digital platform to its distribution model through an exclusive supplier deal with Zinio, a global online publishing and distribution services company.
In addition to Fútbol Mundial magazine, The Mundial Group also publishes Beísbol Mundial (World Baseball) and Boxeo Mundial (World Boxing). Each of its magazines is inserted into every major Hispanic newspaper in the US, surpassing over 1 million in reach. The first digital edition from the
Mundial Group to go live on Zinio’s global newsstand www.zinio.com and be made available through Zinio’s distribution network will be Boxeo Mundial magazine, a magazine that premiered in December ’08 for the MGM fight in Los Vegas between “Oscar de la Hoya vs. Manny Pacquiao.”
The Mundial Group based its decision to go digital on recent statistics that conclude that nearly 16 million Hispanics have access to the internet, that the US Hispanic internet user growth outpaces that of the General Market, and most importantly that sports sites are the 3rd most visited by Hispanics.
According to Sención, “As soccer, baseball, and boxing continue to grow, so does the US Hispanic fan base, and our strategy continues to focus on multi-platform publishing opportunities.”
Rich Maggiotto, Zinio’s President & CEO said, “Mundial’s decision to expand their efforts through online publishing signifies a transition of reading styles and interests. We look forward to partnering with them every step of the way to ensure success is attained through our collective efforts for promotion, adoption and engagement by Boxeo fans."
Boxeo Mundial will be available online and for download and through its normal distribution starting this week.