Bello Magazine Partners with Time Warner Cable

Bello Magazine (circ. 351,000) has partnered with Time Warner Cable to promote the magazine with banner advertising on Time Warner's website, as well as some of TWC's radio and television properties.

Bello is primarily about film, culture and art, says ad-sales director Paul Mendoza. Its main ad-category is automotive with Mercury, Honda, BMW and Lexus all advertising. The magazine is heavily distributed in southern California.

Bello currently has a distribution arrangement with HEB stores. The magazine's ad-sales representatives are Panamerican Communications in the Southeast and HMPM on the West Coast.

Bello's open rate is $26,000 with a CPM of $74.