Batanga’s new targets Spanish-dominant Hispanic women

Batanga is adding an owned and operated site called to its online ad network. is in Spanish and offers tips and advice about beauty, cooking recipes, home decoration and motherhood. Most articles have a practical edge (how-to form).

Journalist Andreina Canache is part of’s editorial team. With the launch of Batanga enters the field of websites/media targeting Spanish-dominant Hispanic women. These media properties mostly target consumer packaged goods companies as advertisers. Some of the articles published on are sponsored (e.g. by Procter & Gamble’s Tide brand). Other media properties present in this sector include Meredith Hispanic Ventures properties such as Siempre Mujer and Ser Padres magazine and General Mills’ multiplatform property Que Rica Vida!

Portada’s editorial team tried to contact Batanga about the new site to no avail.