Batanga is adding an owned and operated site called LolaSabe.com to its online ad network.
Lolasabe.com is in Spanish and offers tips and advice about beauty, cooking recipes, home decoration and motherhood. Most articles have a practical edge (how-to form).
Journalist Andreina Canache is part of Lolasabe.com’s editorial team. With the launch of Lolasabe.com Batanga enters the field of websites/media targeting Spanish-dominant Hispanic women. These media properties mostly target consumer packaged goods companies as advertisers. Some of the articles published on Lolasabe.com are sponsored (e.g. by Procter & Gamble’s Tide brand). Other media properties present in this sector include Meredith Hispanic Ventures properties such as Siempre Mujer and Ser Padres magazine and General Mills’ multiplatform property Que Rica Vida!
Portada’s editorial team tried to contact Batanga about the new Lolasabe.com site to no avail.