Batanga launched the Batanga Network, a network of websites targeting the U.S. Hispanic Market. the Batanga Network is a brand new network comprised in part of the sites that used to belong to HispanoClick, which Batanga acquired early last year. The Hispano Click brand will no longer exist. The Batanga Network contains the recent implementation of advanced targeting technologies. According to Batanga, the technologies provide marketers with the most sophisticated and advanced portfolio of media solutions targeting U.S. Hispanics online. In addition, the Batanga Network now contains several premium destinations sites, providing marketers with a full portfolio of online marketing solutions.
Natalia Martinez, VP of Marketing at Batanga, tells Portada that “for over ten years, Batanga has been at the forefront of the U.S. Hispanic online market. Continuously committed to this very important market, the new network is an evolution of a company that always dedicated itself to effectively and successfully reaching U.S. Hispanics online. It is because of this that we felt the name appropriate.”
Earlier this year, Batanga got additional funding to develop an online ad network in Latin America and the U.S. Hispanic market. Martinez notes that “Latin America is a market that we look forward to tapping into in the near future. When we do, the product will be the same one as in the U.S., the Batanga Network.”
Batanga´s new effort on building a successful online ad network (next to its destination site www.batanga.com, underlines the rise of online advertising networks in the Spanish-speaking world.
“The market wants to extend the reach of brands and is moving away from particular portals in order to embrace categories”, Alvaro Palacios, Regional Director of Business Development at EZTarget Media, an online ad network owned by Terra, recently told Portada.