Baptist Health Names Roymi Membiela Corporate Vice President of Marketing and PR

Roymi V. Membiela has been appointed Corporate Vice President of Marketing and Public Relations for Baptist Health South Florida. In this new role, she will lead Baptist Health's marketing and communications efforts for all of its hospitals and facilities.

Ms. Membiela previously served six years as Assistant Vice President of Marketing and Public Relations for Baptist Health, where she was responsible for spearheading marketing and outreach efforts to South Florida's Hispanic communities, Baptist Outpatient Services, Physicians Referral Services, Digital Marketing and the new West Kendall Baptist Hospital. Ms. Membiela has been the producer and host of "Health, Life & Community", radio programs in two languages, focused on health care awareness, prevention and early detection; she is the founder and editor of the award-winning Baptist Salud, a quarterly Spanish-language health and wellness lifestyle magazine.

Ms. Membiela's career spans 30 years in the marketing and communications field. Prior to joining Baptist Health, she was Senior Vice President for KSR, a Coral Gables-based communications firm, where she was responsible for launching the communication efforts for the Miami Dade Expressway Authority and the introduction of electronic toll collection 'SunPass.' Prior to her consulting career, she enjoyed a 17-year tenure at The Miami Herald and El Nuevo Herald, where she was responsible for advertising, marketing and new business development.

Baptist Health, the region's largest faith-based, not-for-profit healthcare organization, has more than 14,000 employees and is the area's largest private employer. Baptist Health includes Baptist, Baptist Children's, Doctors, Homestead, Mariners and South Miami Hospitals as well as Baptist Cardiac & Vascular Institute, Baptist Outpatient Services and Baptist Health Enterprises. Baptist Health Foundation, the organization's fundraising arm, supports services at all hospitals and facilities affiliated with Baptist Health.