The companies owned by Mexican entrepreneur Carlos Slim will not be advertising in TV Azteca. Slim owned Grupo Carso’s announcement comes after a similar announcement a week ago about Grupo Televisa advertising.

Approximately 870 million pesos ($72 million dollars) will not be invested in Televisa advertising and, now an additional 500 million pesos ($41.6 million) will not be invested in TV Azteca. What are implications for the Mexican Advertising Market, read it all in Where will Televisa recoup the advertising revenues it can’t sell to Slim?


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