Avocados from Mexico marketing program will launch in March with a fully-integrated Spring campaign aimed to further increase avocado consumption and build market demand during the peak avocado consumption season that begins with March Madness and culminates with Cinco de Mayo.
The Spring program will kick off with new Spring creative general market and Hispanic consumer radio, television and online advertising in the top avocado consumption markets of Dallas, Houston, San Antonio and Chicago. The intense broadcast efforts will air for a total of 6 weeks between March 15th and May 2nd, and is expected to generate more than 300 million target impressions. In addition, Avocados from Mexico will be outreaching to consumers through marketing, in-store promotions, print ads in popular publications Nationwide and merchandising efforts. To tap into the immediate excitement of March Madness, Avocados from Mexico is offering special basketball themed POS Cards and supporting retailer specific display contests to encourage in-store displays and boost overall sales during this key promotional time period.