Popular Latin singer Luis Miguel has been enlisted by AT&T to boost the brand’s Hispanic profile this Mother’s Day. AT&T recently announced that it is offering customers Miguel’s song “Si tu te Atreves” (“If you Dare”), as a downloadable ring-tone.

As part of the same effort, AT&T has unfurled a 30-second TV spot featuring the singer in his new music video, which is airing on Univision and Telemundo. The campaign was developed by the Bravo Group, and is running through Mother’s Day, May 11th.

AT&T is also running related radio ads at the local level. Luis Miguel’s forthcoming Album hits stores May 6th.

Related Article: AT&T Offers Spanish-language Holiday E-card (Dec. ’06)

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