Artfest International, Inc. (ARTS 0.00, 0.00, 0.00%) has launched a marketing campaign designed specifically to target the Hispanic Market in the United States. The Company's wholly owned subsidiary, ArtChannel Inc, has produced videos and infomercials in Spanish to complement the signing of new soccer teams and individual players by its sister company Charity Sports Distributor, which will sell the teams and players fine art and sports memorabilia.
The new videos and a welcoming kit written in Spanish have been designed to help Artfest Direct diversify and increase its membership base through this new campaign. The company plans to have its whole back office enterprise suite fully translated by July 1st. The Artfest Direct videos and infomercials will be distributed through the Company's distribution agreement with Time Warner Cable and will be available for more viewing on Time Warner Cable "On Demand".
"We've always enjoyed great sales from the Spanish community, so this new addition will help bridge the language gap, and help our members navigate easier in their back office," said Angie Tassan, CMO of Artfest International, Inc.
"We are pleased to expand our marketing to an international level; we will be developing and launching Russia, China, India and the rest of the South Americas," stated Edward Vakser, CEO of Artfest International, Inc.