Andrew Speyer joins Wing in the new position of Vice President, Head of Strategy, as announced today by Alain Groenendaal, President and CEO of Wing. Speyer is charged with leading Wing’s overall planning product and joins the agency’s top management in the No. 2 spot behind Groenendaal. He is based in New York.
Most recently Vice President, Director of Account Planning at Zubi Advertising (an independent Hispanic advertising agency), Speyer brings nearly 15 years of experience in both general market and Hispanic market advertising. He has built successful marketing strategies for more than 30 American and international brands across diverse categories such as automotive (Ford, Volkswagen); financial services (Washington Mutual, Citibank, JP Morgan Chase); retail (Best Buy, Nordstrom); packaged goods (SC Johnson, Smuckers); and alcoholic beverages (Diageo, Miller Lite).
Previously, Speyer started his career at Crispin Porter + Bogusky, where he helped lead the original Truth campaign. His experience includes previous positions at Fletcher Martin Ewing and La Comunidad. Additionally, he has taught Strategic Thinking at the Miami Ad School, helping to develop and nurture a new generation of advertising talent.