Andrea Slodowicz is the new VP, Marketing of MamasLatinas.com, the web destination of Café Mom which caters to Hispanic moms. Until recently Slodowicz worked as VP Director of Strategy and Content Development for Starcom MediaVest Group.
As published recently by Portada Johanna Torres is the new Editor in Chief for MamasLatinas.com. In addition, Stacey C. Rivera — Managing Editor — joins the team from Latina Media Ventures, where she worked as Digital Content Director.
MamasLatinas.com will launch in January. Founding partners include Chevrolet, General Mills, Kmart, and Sears. MamasLatinas.com intends to cater to the profitable yet already cluttered (e.g. Todobebe, Meredith Hispanic parenting magazines) category of Hispanic mothers.