The majority of marketers present at ANA's  Annual Multicultural Marketing and Diversity Conference projects an increase in spending in multicultural media compared to 2009. 56 percent of attendees expect multicultural media expenditure to increase, 31 percent expect it to stay the same and 13  percent expect it to decrease. More than 50 percent of marketers expect their social media expenditure to increase by 6 percent or more.

The Multicultural Marketing Conference started yesterday in Miami.

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