Last week Portada analyzed how M&A and private equity players are seeing opportunities among digital media companies that have the ability to target global Latin Audiences (U.S. Hispanic, Latin America and Spain).Portada has devoted a whole series to this relatively new phenomena (Latin Digital Powerhouses).

Socialmetrix announced that A&N Media (A&N), a  consumer media firm  owned  by British Company DMGT plc., has acquired  a minority stake in the business. This is another example of European and North American companies investing in Latin American advertising, media and research firms. A&N took the decision to invest because of Socialmetrix’s rapid growth across South America over the past two years.According to Socialmetrix, the investment will finance the company´s international expansion.

Vivian Baring, Chairman of AN International Media said: “This is A&N Media’s first investment in Latin America. Socialmetrix is an exciting, cutting edge company, with a strong entrepreneurial team.”

Socialmetrix was founded in 2008. The company specialises in analyzing online information in English, Spanish and Portuguese. It has partnerships with corporations, marketing and PR agencies in the world – helping them to understand what people are saying about their brands in the social media space.

The company has developed its own technology which is based on ontology matching rather than keyword counting.

Martín Enriquez, CEO of Socialmetrix, said: “We are confident that we will significantly benefit from A&N’s strategic added value. Its international coverage and extensive expertise in the technology and new media industries will play a pivotal role in expanding Socialmetrix’s reach and helping the company fulfil its considerable potential.”

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