New York based UniWorld Group Inc has hired multicultural account service leader, Amy Gómez, as Senior Group Account Director for Marriott International, Inc.
As Senior Group Account Director, Ms. Gómez will be responsible for partnering with Marriott International to develop strategic business plans for their multicultural marketing needs. Additionally, she will manage and help grow Marriott’s business in traditional, digital, social, and mobile spaces. Prior to joining UniWorld Group, Ms. Gómez directed all branding and marketing initiatives for MyDreamcatcher/ MiCazadoreSueños, an online media start-up company targeting multicultural consumers. As their director of marketing, she worked to develop strategic marketing programs and garner sponsorship of key multicultural events, along with other responsibilities.
Last year, UniWorld Group became Marriott International’s Multicultural Agency of Record. Tasked with creating advertising campaigns for the nine brands in Marriott’s portfolio, the UniWorld-Marriott partnership has already proved effective by launching two highly successful campaigns targeting the African-American, Hispanic and LGBT communities.