Heineken is rolling out a national Hispanic campaign in support of its new Heineken Premium Light Slim can. The campaign spans various platforms, including TV, radio, out of home, print and online.

The company is promoting the product with its traditional tagline “Descubre lo Delicioso” – (Discover the Delicious) – as well as a new one, “Amor a Primera Probada,” which translates to “Love at First try.”

The company is also featuring promotional material on its website, http://www.heinekenlight.com/espanol. Heineken’s agency of record is the Vidal Partnership.

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