Terra has assigned all creative responsibilities for the US Hispanic market to Alma DDB. Previously, The Lab Ideas had been in charge of the portal’s US communications.
According to Fernando Rodriguez, Terra Networks USA CEO, Alma DDB was selected because of its track record of solid creative executions and innovative approach to creative messaging.
It is not yet clear who will be handling Terra’s media buying, though some have indicated that Mindshare is a possible candidate.
Related Article:McDonald’s Unveils New Hispanic Campaign (May, 2007)