Sarah Carberry, Sr. Account Executive at Google, presented during a panel called “Hot Mutant Trends” at the Association of Hispanic Advertising Agencies Annual Convention and explained the features of a recent geo-targeted campaign retailer Albertson's did around the “Quinceaneras” theme.
Albertson's bought Spanish-language and English-language keywords on Google and display online advertising on different websites that Google partners with. The campaign was geo-targeted to internet users in the Southwestern U.S. Albertson’s is planning to do a similar campaign in the future.
Carberry shared the panel with Art Muldoon, SVP of Client Services at Bzz Agent and Jose Rivera-Font, general manager of Yahoo! North Latin America.
Acento Advertising is Albertson’s Hispanic Advertising Agency of Record.