SMG-NY (planning – buying)
June 30 -rest of year
English TV: ABC, CBS, FOX and NBC, cable channels (incl. ESPN, History Channel, and Discovery Channel). Spanish TV: Univision, Telemundo and Telefutura Print ads:July issue of Maxim en Español , Radio, out-of-home and POS materials.
Dual-language advertising campaign targeting Mexicans and Mexican-American adults. Throughout 20 markets, Geographical emphasis on the Southwest.
Ikea – Orlando
Prospecting a Campaign targeting Orlando Hispanics (Agency is OMD Latino)
TBD. Wants to reach Orlando and Gainesville College Students.
Advisers to Ikea have suggested bilingual advertising:English message mixed with a few Spanish phrases. Targeting Puerto Ricans who sometimes prefer English over Spanish.
E-Commerce Partnership between Naco to sell clothing on virtual world site There.com
Companies reached an agreement in order to appeal to the 19 million Hispanics online.
Ya Es Hora" (It's About Time)- Public Series Campaign
(Hispanic Agency is OMD Latino)
July until Elections
Impremedia and Univision have commited to donate airtime and pages.
Lead sponsor ($1 million) of the largest national campaign thus far to encourage Latinos to become U.S. citizens and register to vote
July until end of year
TV: Univision, Telemundo, Telefutura. Radio: in 46 spot markets. Out-of-home, targeted print and retail promotions
Ad spend will be slightly up vs. 2007. Including Emerging Markets.
June 29-Year end
Spanish-language TV and and Radio Spots
Spot, titled "Cooking Show," was shot in Mexico City.
Spanish-language Radio Ads
Stations in Florida, Nevada and New Mexico
Mid-July until Elections
All Spanish-language Media