Verizon Wireless has substantially increased its Hispanic online advertising allocation in 2007, sources at Atlanta, GA-based Moxieinteractive.com, tell Portada. Moxie Interactive buys online advertising for Verizon Wireless in both the Hispanic and the general market.
For both of those markets, Verizon Wireless tends to buy online media in large websites, including Yahoo, Microsoft Network and Google. Special channels in Univision.com are also part of the Hispanic market buy.
Other telecommunications companies, like AT&T, Cingular, are important investors within the U.S. Hispanic online. A substantial part of the spending is invested in geo-targeting—adverting to U.S. Hispanics in their home country’s popular websites where they look for news from home.
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