Austin, TX-based LatinWorks will introduce its first Spanish-language ad campaign for Domino's Pizza in mid-February after winning the creative account last year, the agency said.
LatinWorks' initial television commercials will promote Domino's “Spectacular 7” and “5-5-5” offers, the agency said. One of the agency's commercials hints at Hispanic customers' reluctance to try a variety of pizza toppings.
"Domino's is an important brand for the Hispanic market," Sergio Alcocer, LatinWorks' President and Chief Creative Officer told The Austin American Statesman.
The pizza chain, based in Ann Arbor, Mich., operates franchises throughout Latin America, so it's a well-known brand among Hispanic immigrants, Alcocer said from Mexico City, where he was overseeing filming for the advertisements.