Search
Close this search box.
Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Advertising Campaigns: Domino’s Pizza

Campaign will mostly focus on TV, but will include print and radio.

Content

Austin, TX-based LatinWorks will introduce its first Spanish-language ad campaign for Domino's Pizza in mid-February after winning the creative account last year, the agency said.

LatinWorks' initial television commercials will promote Domino's “Spectacular 7” and “5-5-5” offers, the agency said. One of the agency's commercials hints at Hispanic customers' reluctance to try a variety of pizza toppings.

"Domino's is an important brand for the Hispanic market," Sergio Alcocer, LatinWorks' President and Chief Creative Officer told The Austin American Statesman.

The pizza chain, based in Ann Arbor, Mich., operates franchises throughout Latin America, so it's a well-known brand among Hispanic immigrants, Alcocer said from Mexico City, where he was overseeing filming for the advertisements.

Meet & Learn
Portada Live Events

U.S.

April, 10, 2025

Latin America

April, 10, 2025

Popular Now

Boost Your Sales

Who is Moving Now

The Latest

Hispanic AVOD

Upfront Players Bet on Hispanic AVOD Growth

At the Upfront presentations in New York City, Hispanic-targeted companies like Televisa-Univision, Telemundo, Canela Media, MyCode and others touted their AVOD offerings. Recent data backs the rationale of high growth in Hispanic AVOD.

Get our e-letters packed with news and intelligence!