Second half of 2008
Print and Digital Media, Hispanic Business, Poder, Latin American newspaper websites, Clarin, Globo
Targeting Latin Business Traveler (U.S. and Latam)
Health Care Service Corp. (Blue Cross Blue Shield of Texas)
Blue Cross – Blue Shield –
TBD. Developing a marketing campaign for the Hispanic population to be implemented
Plan is not far enough along in its development to provide final goals
(Blue Cross Blue Shield of Florida)
Blue Cross – Blue Shield
TBD. Campaign devouted to the Spanish-language culture (not translated) English campaign with agency of record, Draftfcb out of Chicago
Has two retail stores that are designed to reflect a Hispanic design and aesthetic, and are staffed with bilingual speakers.
Independent insurance agents, financed by Progressive
Second half 2008 and 2009
Spanish-language radio ads and billboards in the Lakeland, FL area. Plans to similar efforts through independent agents around the country but would not disclose details, citing competitive reasons.
Campaign to lure Hispanic drivers in Polk County.
October 2008 issue
People en Español. Insert in October 2008 issue
Essay contest held country-wide in which Associates shared the importance of Hispanic family traditions
2008 Chrysler Town & County
Sept. 24 until Year-End
Univision and TelemundoVanidades,Selecciones, Latina and Hispanic Business.
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