• Aero Mexico

AeroMexico has announced that it will expand its North American operations significantly with new service to Toronto, Canada, San Francisco and Denver in early 2009. Service in each market will include daily, non-stop flights to Mexico City with connecting service to 40 destinations throughout Mexico and cities in 12 other countries in Latin America, Europe and Asia. Vacation packages, which include airfare, hotel accommodations and rental car, will also be available through AeroMexico Vacations.


AARP Tax-Aide is seeking volunteers who are bilingual in English/Spanish to support the increasing number of Spanish-speaking taxpayers who are seeking assistance preparing and filing their tax returns. AARP Tax-Aide volunteers receive free tax training and are reimbursed on a imited basis for qualified program-related expenses.

• Macy’s

Macy’s Inc. is capitalizing on its well-known Christmas association by launching an animated movie for the holidays.The retailer’s agency, Mediaedge, teamed with the animation studio Curious Pictures, of New York, to develop the film, “Little Spirit: Christmas in New York,” according to Advertising Age. It will premiere Dec. 10 and replay three days later on the Hispanic network Telemundo.
The film should fit well with Macy’s holiday marketing campaign, called “Believe,” which invites children to write letters to Santa Claus and with each, a dollar is donated to the Make-A-Wish Foundation. The goal is to raise $1 million for the organization.

•N.C Lottery

State lottery officials want to start advertising lottery tickets in Spanish, but first they'll have to maneuver around a law prohibiting them from targeting specific groups.
The 2005 law that created the lottery states, "No advertising may intentionally target specific groups or economic classes." Lottery officials now need to try to figure out how to market to Hispanics without targeting a specific group. Advertising has always been a sensitive issue for the lottery since critics don't want government encouraging people to gamble.

The lottery was created to raise money for education programs, and Executive Director Tom Shaheen said there is a large untapped market. Out of 5,900 retailers that sell lottery tickets, officials figure that nearly 200 have a customer base in which at least half don't speak English. So, Shaheen told lottery commission members Wednesday, he would like permission to work up Spanish radio and print ads within the law. The lottery already runs Spanish language ads touting how much money the lottery has given to educational programs.

The new ads would promote specific games or tickets. The ads would not necessarily be translations of the English language ads already running. The lottery's marketing staff would ensure they are culturally relevant, Shaheen said.

ING identified San Antonio as one of the most robust growth markets in the country to focus Hispanic efforts in 2009. Due to its large and growing Hispanic population, strong Hispanic business community and economic stability, ING will focus efforts through a partnership with the San Antonio Hispanic Chamber of Commerce (SAHCC) to further economic development in the San Antonio community.
The partnership includes initiatives such as financial seminars for small businesses and individuals, support of the newly formed SABER Institute (an economic research think tank run by the SAHCC and St. Mary's University), and Signature Sponsorship of the SAHCC 80th Installation Banquet.
ING, is committed to building relationships with the Hispanic community and San Antonio continues to be a role model for large diverse communities throughout the country, said Javier Palomarez, ING Vice President of Multicultural Marketing. Another aspect of ING's relationship with San Antonio is its selection of San Antonio advertising agency, Creative Civilization, as its national agency of record for U.S. Hispanic marketing.

• Victoria´s Secret
Victoria;s Secret introduced a Spanish language version of its popular e-commerce website. Customers can access the site directly at Espanol.VictoriasSecret.com or by visiting the English site at victoriassecret.com and clicking the "Espanol" link at the top right corner of the page.
"Our Spanish speaking customers are among our most loyal and our research shows this customer group prefers to shop in their own language," said Monica Mitro, Executive Vice President of Public Relations for Victoria`s Secret "This is a wonderful opportunity for Victoria`s Secret to better serve an important market."


Portada Staff

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