TXU Energy, a -leading retail electricity provider in Texas, has selected Texas-based Dieste, Inc. as its Hispanic advertising agency. Effective immediately, Dieste will manage the brand strategy and creative duties for the Hispanic US market.

“We develop unique communications platforms that help service companies connect with the "As a partner, we believe we can bring a lot of value to TXU Energy because of our in-depth knowledge and experience with Hispanic consumers," said Greg Knipp, Dieste’s CEO. According to Knipp, Dieste has extensive experience with companies in the service segment, such as AT&T and Nationwide. “We develop unique communications platforms that help service companies connect with the consumer in a more relevant way. And we have been very successful according to our current clients, so I’m sure it won’t be different with TXU Energy,” said Knipp.

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