What: Ad tech partner Adform has raised US $5.5 million in Series B Funding round from new Via Venture Partners.
Why it matters: The financing will be mainly used to expand and bring Adform´ Brand-Led Media Platform to advertisers and publishers in the U.S.
Adform, the ad tech partner for media agencies, trading desks, advertisers and publishers, has announced it has raised US $5.5 million in a Series B funding round from new Via Venture Partners.
This financing will be used to expand the company’s Brand-Led Media Platform into the U.S., with sales efforts supported out of Adform’s Los Angeles and New York City offices, to be opened on February 25, 2014. The funding will also help increase Adform’s Brand-Led Media footprint in EU.
Since its founding in 2002, Adform has experienced a profitable business for 12 years in a row, with a year-over-year (YOY) gross revenue growth of 173%; YOY growth in employees of 53% (including two VPs hired in 2013), and now has offices in 14 countries, including the U.S.
A Brand-Led Media Platform
Adform response to those campaigns executed programmatically shift away from performance-based and retargeting to a highly personalized and brand-aware focus, has been the creation of a Brand-Led Media Platform .
This Platform offers the world’s only turnkey programmatic platform specializing in rich-media ad formats.
It provides advertisers and agencies with a suite of tools to streamline ad creation with access to in-market and global data, massive pools of high-quality inventory, and brand-oriented measurement metrics to launch digital brand campaigns quickly, easily and at scale.
“The programmatic market is quite advanced in the U.S., and marketers are expanding their programmatic efforts. I believe that a lot brand marketers will be interested in leveraging our brand-led platform to expand their global brand footprint,” said Martin Stockfleth Larsen, Adform’s chief marketing officer.
“We’ve been watching programmatic penetrate the digital advertising sector with great interest. We believe Adform’s Brand-Led Media platform will move the needle forward for programmatic by supporting digitally delivered branding campaigns,” said Peter Thorlund Haahr, Partner, Via Venture Partners.