Telecommunications companies spent US $9.31 million on advertising (ROP and FSI) in Spanish-language newspapers tracked by CMR during the first eight months of 2004. Wireless telecommunications companies (AT&T Wireless, Nextel, US Cellular) were among the main print advertisers. Newspapers and magazines allow companies to explain a product in much more detail (features, offer, price etc.), than TV or radio. Despite this fact, the bulk of Hispanic telecommunications advertising, an estimated US $300 million this year, goes to broadcast media.

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