We have been saying it for a long time and are devoting our Emerging Hispanic Markets Forum in NYC, on Sept. 21 to it: Markets outside of the top 5 Hispanic markets are growing in leaps and bounds and marketers and agencies should cater to it. This is exactly what Columbia MD based  909 Advertising is doing.
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909 Advertising plans to fulfill the Hispanic Marketing gap in the District of Columbia, Maryland and Virginia business sector. The company which specializes in Hispanic marketing will also provide media buying/planning, social media and nonprofit solutions to its clients.

The District of Columbia, Maryland and Virginia have seen a significant increase in the Hispanic population; with Maryland and Virginia Hispanic residents almost double from 10 years ago. Hispanics were the fastest growing population amongst any ethnicity. With counties, such as Montgomery, Prince George’s, Arlington, and Fairfax having the highest increase. Interestingly, a substantial part of the population in these states is from Central American origin

“Hispanics are the fastest growing population, so there is a real need for businesses to reach them—that’s why we formed 909 Advertising, to help businesses do so,” said Amy Perez, VP of Business Development at 909 Advertising.

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