Republica, a cross-cultural advertising, digital and communications agency, announced that Rosanna Fiske (photo) has joined the company as executive vice president and chief strategy officer. The newly created position will focus on enhancing client strategy alignment among the agency's disciplines by integrating advertising, digital and communications initiatives as well as by leveraging cross-market approaches. She will oversee research and planning; account management; communications, content creation and engagement; and digital and media.
AC&M Group and Sports Endeavors, Inc. (better known as SOCCER.COM/Eurosport) are continuing to develop their business relationships in order to engage with the Hispanic community. Both SOCCER.COM/Eurosport and AC&M know how to relate with and identify the needs of the soccer-loving Hispanic community. These companies believe that connections are forged with relevant cultural links and quality products. A major cultural link is the Hispanic community's passion for soccer, including national teams, professional leagues and recreational play. "The competitive advantage of working with an agency like AC&M is that not only do they understand the Hispanic and general market well, their forte is helping companies invested in soccer to connect with soccer fans," Vicente Navarro, director of Hispanic marketing at Eurosport said.
NGL Media (a distributor and producer of in-culture video content for digitally-connected Latinos) has expanded its premium video network by partnering with Manmiverse.com, a leading online community for Latina moms and families.