Accent Marketing Services announced the selection of industry veteran Tim Searcy as the company's new chief executive officer. Searcy brings 25 years of direct marketing and teleservices experience to Accent where he will be responsible for leading and growing the company's engagement management business unit.
"In this new role, I look forward to working with MDC, our management team and employees to challenge the idea of the traditional call center by demonstrating its power to intelligently engage consumers across channels, influence behavior and monetize every interaction." said Accent CEO Tim Searcy.
Prior to joining Accent, Searcy served as CEO of the American Teleservices Association (ATA), the only non-profit trade organization dedicated exclusively to the advancement of companies that utilize contact centers as an integral channel of operations. During his tenure, Searcy fought to preserve the balance of business operations and industry-wide regulation on behalf of more than 4,000 contact centers and over 1.8 million teleservices professionals worldwide. Additionally, his vision for self regulation led to the creation of the association's self regulatory organization (ATA SRO), a standard setting and auditing organization that has received support from the Federal Trade Commission. Searcy will continue to champion the needs of small businesses and Fortune 500 companies as a member of the ATA's board.