Mundo Hispanico, the weekly Spanish-language newspaper in Atlanta, GA, owned by Cox Communications, is one of the main media properties in the so-called Emerging-Hispanic Markets. Portada recently interviewed Anibal Torres (photo), publisher of Mundo Hispanico and a Hispanic newspaper veteran. This is what he has to say about how he sees the sector evolving and his 2012 forecasts.
Anibal Torres, Publisher, Mundo Hispanico (photo)
Portada: Which are the strongest ad-categories going to be in 2012?
Anibal Torres: “Local revenue is our bread and butter. Financial, Home Improvement, Major retail and Consumer Package Goods/Food were key players during this year and we anticipate the same for 2012. However Automotive and Telecom were not particularly strong so we have been pitching Atlanta for 2012 as one of the leading growing/emerging markets. An election year Political advertising should also play a role.”
Portada: How do you see print and digital media evolving in 2012?
Anibal Torres: “Print for us is still the major driver. Net circulation and readership for MundoHispanico has steadily improved the last year and we have expanded our portfolio to include a monthly Parenting magazine (Padres & Hijos) and just recently launched two new publications Health (Mundo Salud) and Legal (Mundo Legal). We anticipate continued steady growth in digital(mundohispanico.com)driven by our social and mobile platforms, the 1/2mitad.com site that offers local deals of interest to our Hispanic audience and our Yellow Pages on line directory.”
Portada: Where do you see the main challenges?
Anibal Torres: “The economy and restrictive immigration legislation continue to be some of the major challenges we face.”