Last spring, in order to meet advertiser demand for an integrated Hispanic marketing approach, Time Warner launched the Time Warner Hispanic Group. Verizon Wireless was its first customer. The group's main vehicles are People en español, which according to its publisher reaches 4.2 million readers monthly, AOL Latino, which together with the rest of the Time Warner Online Network reaches 9.7 million Hispanics per month, and CNN en español, a cable TV-Network that reaches 2.4 million households. The heads of these units (Jacqueline Hernandez-Fallous, publisher of People en español, Peter Blacker, AOL Latino and Donna Mastrangelo, CNN en español) will work together to identify cross-platform advertising sales opportunities. “Sponsors have asked for 360 degree marketing and Time Warner Hispanic Group is the response to that demand,” Jackie Hernandez-Fallous tells Portada®. The Time Warner Hispanic Group is supervised by Joy Marcus, SVP of Time Warner Global Marketing.
A cross platform approach that includes print
- July 1, 2004
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Editorial Staff @portada_online
Editorial Staff @portada_online
Portada’s mission is to help business and marketing professionals understand and reach consumers in the U.S. and Latin America. Our team members are based in New York City, Los Angeles, Miami, Mexico City, and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is passionate about producing high-quality, independent content that helps drive forward Business and Marketing throughout the Americas.
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