Hispanics are fueling growth in California, one of the most populous states in the country, according to the latest 2010 U.S. Census figures as digested by Univision Insights. According to the statistics:

  • Minorities contributed all of the growth in California with Hispanics accounting for 71 percent of the minority growth in the state.
  • More than 14 million Hispanics reside in California.
  • 38 percent of California state residents are of Hispanic origin.
  • The Hispanic population in California grew 28 percent in the last decade.
  • 77 percent of the Hispanic growth in the state was among Adults 18+, while 23 percent was among those under 18.

Based on an aggregation of the 27 states releases thus far by the Census bureau:

  • Hispanic population growth is exceeding the most recent Census estimates by more than four percent.
  • Approximately 34.7 million Hispanics in the 27 states released as of 3-8-11.
  • Hispanics contributed 59 percent of the overall population growth in those states.
  • In the last decade, the Hispanic population in these states grew by 41 percent.
  • According to the 2010 Census results, the Hispanic population is less concentrated than 10 years ago. In 2000, 72 percent of the Hispanic population residing in the 27 states released by Census resided in California or Texas. In the 2010 Census, 68% of Hispanics reside either in Texas or California.

The U.S. Census is expected to release state by state information through March 2011.

Portada published US Census results previously for Nevada, Utah, Oregon, Washington, Colorado, Alabama, Hawaii and Missouri; Louisiana, Mississippi, New Jersey and Virginia, Texas, Illinois, South Dakota and Oklahoma and Nebraska, North Carolina, Delaware, Kansas and Wyoming.

As analysts interviewed by Portada predicted in our recently published Special 2010 Census Results Preview Issue, Emerging Hispanic Markets, or states that are not part of  the top 10 Hispanic markets by population size are growing particularly fast.

Portada’s Emerging Hispanic Markets Forum to be celebrated in New York City on Sept. 21, 2011 will examine the case for marketing to Hispanics in regions that are not part of the top 5 Hispanic markets. These markets include states such as: Arizona, Colorado, Georgia, Maryland, Virginia, Washington DC, New Jersey, Massachusetts, Oregon, Pennsylvania, South – North Carolina and Utah In addition, DMA’s that are often eclipsed by major neighboring metropolis will be analyzed (e.g.: Orange County, CA, Riverside, CA and Hoboken, NJ.).

The Forum will bring together major NYC and North East based clients and agencies with media executives and agencies that have a strong presence in emerging Hispanic markets. Make sure to register!

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