VP Marketing – Central America, Caribbean, & Southern Cone
Eric started his career in the Marketing function 21 years ago. Although he spent a couple of years working for Kraft Foods and Phillip Morris Intl, Eric developed and continue building most of my expertise in marketing while working at Pepsico.His roles have varied during that time span from brand management roles at a single market to category and multi-category roles in multimarkets to his current role, where he leads the Soft drink category for the Latam region.He had the privilege to work as well within bottling operations in Venezuela and Mexico, which has helped him in building a better understanding of the business overall.Eric was born and raised in Caracas, Venezuela. He is married with 3 wonderful children. Hold a MS of Science in Marketing from the University of Colorado at Denver. He is passionate about American and European football and loves long-distance running.