Marketing Science & CMI Director
Omnicom Media Group
Guillermo is the Marketing Science director for Omnicom Media Group Miami. He is responsible of translating data into clear, compelling, and actionable insights. He helps account teams to make informed media-buying decisions. Whether mobile, programmatic, social, search, TV, print, radio or display, he leverages various utilities and expertise to expand beyond the static insights, and uncover dynamic insights for smarter business decisions. Prior to joining Omnicom Media Group, Guillermo worked for Nielsen in Brazil and Colombia.