Mariana Valdez Asiain
Marketing Cross Category Manager
A 40 years-old working mom and wife, passionate about brands and marketing, always looking for the desired life balance that we all deserve. Mariana has more than 15 years of experience working in international companies and exciting brands like Rexona, Dove, Pond’s, Knorr, Tang, Oreo, T-fal, Dyson among others. She believes that understanding the way consumers think and act are the base for a successful launch of any brand or product.
• High quality situation analysis, accurate identification of business opportunities.
• Capability to identify consumer insights, and to develop brand strategies.
• Wide knowledge about distribution channels: Self services stores, wholesalers (perfumery and groceries), mom and pops; i.e. Margins, prices, promotional needs.