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Xochitl A. Leon

Xochitl A. Leon

Vice President, Hispanic Segment Strategy Leader

Wells Fargo

Xochitl A. Leon helps Wells Fargo understand the financial needs of the Hispanic community. She is head of the Hispanic Segment Strategy at the bank. Her work is to drive market share, revenue growth and brand preference for the bank. Her career has focused on business and marketing to multicultural communities in the financial services industry.


Xochitl A. Leon: Economic Forecasting Expertise

Prior to joining Wells Fargo, Xochitl A. Leon worked on market research and economic forecasting at Standard & Poor’s DRI and CB Richard Ellis for Latin American economies and commercial real estate, respectively.




Sports Marketing Board 2019 Schedule


Meeting1Virtual Meeting, January (tbd)
Meeting214-15 March @ Portada LA, Loews Santa Monica
Meeting3Late July (tbd)
Meeting411-12 Sept.@ Portada New York
IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada’s  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Michelle Lopez.