Oscar Allain

VP, Group Partner, Cross-Cultural Strategy & Research

UM Worldwide

Cross-Cultural Insights + Strategy | Research | Multicultural | Millennial | Gen Z | Sports & Sponsorship Marketing | Experiential
► Award winning marketing visionary with significant multicultural marketing, communications, advertising, branding, and sales experience at enterprise and Fortune levels for sports sponsorship portfolios targeting engagement and growth in Hispanic markets.
► Develop client-centered multicultural communications platforms leveraging data-driven marketing plans, programs, and activities as well as expertly crafted client experiences that encourage consumers to self-identify and experience positive emotions affiliated with products.
► Senior most advisor and touchstone for marketing managers and C-suite executives offering outstanding cross-functional leadership to execute corporate-wide marketing, messaging, evangelism, and brand ambassadorship.
► Research specialist/leader, including insights and strategy, gaining actionable insight into consumer behaviors, motivators, and purchasing decisions that inform client investments, branding, and marketing strategies and build traction in market share.

KEY STRENGTHS

Bilingual: English and Spanish | Hispanic Marketing Expertise | Long Range Marketing Vision
Sponsorship Portfolio Management | Strategic Key Client Management | Tactical Planning
Establish Marketing Strategy, Platforms, Messaging | Research, Analytics, and Consumer Insights.

@UMWorldwide

Get more information about our knowledge-sharing and networking platform: the Portada Council System.

Check out upcoming
Portada Events!