Director of Marketing & Ecommerce
David August Inc
Director of Marketing & Ecommerce for David August Inc, the holding company for David August, the luxury menswear clothier producing custom-tailored, hand-crafted wardrobes for renowned business leaders, professional athletes and celebrities, and August McGregor, the contemporary ready-to-wear brand partnered with MMA Champion Conor McGregor.
• Oversee fledgling e-commerce businesses and digital marketing for both brands. Revenue +400% in first 6-mo of inherited digital business. Launched new ready-to-wear brand and ecom site with limited budgets and resources. Steady growth across all channels driven by ROAS up to 800%, improved MOM KPIs, business development and new product initiatives.
• Senior Leadership Team (SLT) member implementing company procedural upgrades, including the phased delivery of Netsuite ERP solution.
• Manage social media and public relations strategy for both entities
• Involved with licensing and collaboration programs for brand growth
• Advise on product development, new category product initiatives and collection offering for brand development
• Assist sales team with CRM campaigns and launched sports talent initiative
• Work closely with group president in identifying company objectives and goals